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We take a closer look at the work of photographer, Jamie Morgan, collaborator on our festival film.

Jamie rose to fame in the 80s as a founding member of Buffalo, a London-based creative collective of photographers, stylists, make-up artists and musicians, whose pioneering visual style moved away from the high-glamour of mainstream glossy magazines. Among the first to present street style in their work, they cast everyday people, chosen for their distinct character and attitude.

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"In all my fashion portrait images, I like to look for a narrative beyond just the clothes to suggest a story, an emotive encounter that might connect with the viewer. I want each image to stand alone and hopefully feel iconic in its symbolism," said Jamie on his work.

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Jamie Morgan’s photography has appeared in many leading international publications and is lauded for the youthful energy and vibrancy he instils into every image. His earlier work was showcased in iconic British magazine, The Face, for which he shot 7 covers. A perfect platform for his imagery, The Face captured new, burgeoning movements of the 80s and 90s and was at the forefront of youth culture. The publication closed in 2004, despite attempts to save it - though issues were taken into the permanent collection of the Design Museum in London, further cementing the magazine’s cult status.

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Today, he provides imagery for publications such as Dazed and Confused, Vogue and Vanity Fair, and recently collaborated with Hunter on our festival campaign film.

"We wanted to visualise the epic experience of what it feels like to be at a festival"

On the partnership Jamie commented, "We wanted to visualise the epic experience of what it feels like to be at a festival, the intense struggle with the elements, the elation that comes with hearing an amazing performance and the emotion of being with other human beings enjoying a shared experience.”

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