Opening with the flying of the Hunter flag, the campaign captures the spirit and energy of the festival fields of Britain, while celebrating the typical inclement weather. Set to Handel's iconic 'Zadok the Priest', the film follows a cast who go through the ritual of the festival experience in a scene of torrential rain, gallons of mud and high wind. Pitching their tents and leading the charge to the main stage, the campaign video culminates in a euphoric celebration of the live performance of a headline act.
Creative Director, Alasdhair Willis worked in collaboration with acclaimed photographer Jamie Morgan to create the film. Rising to fame for his work on iconic magazine The Face, Morgan has provided imagery for renowned publications such as Vogue, i-D and Dazed and Confused.
The campaign featured styles from our Original collection, which are available to shop now